Paul Witten speaks to iGaming about changes in consumer habits that are creating new betting opportunities

SIS product director Paul Witten explains to iGaming how changes in consumer habits are opening new opportunities for sports betting businesses.

Paul Witten said “People have far shorter attention spans, so in the same way as they check Facebook, email and instagram, they’re now looking at betting in the same way”.

Paul also highlighted that greyhound racing as a sport, works particularly well as a short-form proposition, as well as being surprisingly successful internationally.

Watch the full video here.